Smart lighting company Govee has a new product that creates a quirky new product category. The Gaming Pixel Light displays still or animated pixel art set to 8-bit soundtracks. It can also show you weather updates, sports schedules and Bitcoin prices on its retro display. But it wouldn't be a CES 2025 gizmo without AI something or other stuffed inside, so you won't be surprised to learn that its companion app lets you generate AI pixel art from text prompts. As the product name suggests, the Gaming Pixel Light is marketed as a (desktop or wall-mounted) lighting companion for gamers.

Sure, Govee has some new smart lights to unveil at CES this year, but what this smart lighting manufacturer really wants to talk about is, of course, the buzzword of the show: AI. From its AI-powered gaming lights to its light-scene-creating AI chatbot, Govee clearly sees its budding AI efforts as the best way to set itself apart in the crowded smart lighting market, and the company isn't being timid about putting AI front and center. The star of the show is Govee's smart lighting-focused AI model, newly upgraded to 12 billion parameters, up from just 0.86B parameters in the previous version Trained on more than 10,000 lighting effects, Govee's model is the brains behind its text-to-image AI Lighting Bot, which allows users to create and edit smart light effects using natural-language text prompts. There's also AI Dreamview, a Govee technology that applies their newly created effects across groups of smart lights. To be clear, Govee does have some actual smart lights to show off at CES, including a new and portable table lamp that doubles as a Bluetooth speaker.